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Public Relations Consultant

MADRE seeks a Public Relations Consultant for a Community Hearing in April 2021, regarding gender-based violence (GBV) committed against Afro-Colombians in the context of armed conflict. 

I. Project Overview and Objectives: 

MADRE and its partner organization, Proceso de Comunidades Negras (PCN) are organizing a Community Hearing on GBV committed against Afro-descendants in the context of conflict, as part of a larger initiative aiming to enhance security and peace for Afro-descendant communities in Colombia through inclusive civil society-led transitional justice. Victims, survivors, and thematic experts will provide testimony to a panel of independent experts. Testimony may be oral, written, in-person, or video-taped and may come in the form of narrative or artistic expression. The independent experts or “judges” will produce findings and recommendations on the basis of each hearing, which advocates will utilize to call for inclusive transitional justice processes. 

The Community Hearing is designed to help audiences at local, national and international levels understand the breadth, causes, and impacts of GBV committed against Afro-descendant communities during Colombia’s conflict; and the importance of prioritizing it in transitional justice processes. The idea is also to help communities heal and to change harmful narratives about GBV by reducing stigma and helping to transform victims to survivors. To assist with disseminating key messages from the Community Hearing, a documentary about the session will be produced. 

The Community Hearing is scheduled for late April 2021. An audio-visual team will collect audio/visual testimony in advance of the hearing to air for experts during the hearing. Working closely with the MADRE and PCN teams, the public relations consultant will help to bring attention to the community hearings by drafting and distributing a press release, holding a press conference, and conducting media outreach about the Community Hearings, the experts’ findings, and the Community Hearings website and documentary. These actions will be aimed at enhancing the Community Hearings’ educational purpose by bringing its messages more effectively to the attention of transitional justice actors, Colombian lawmakers, journalists in Colombia and internationally, human rights advocates in Colombia and internationally, U.N. and regional human rights monitoring bodies, academics and students, and anyone interested in understanding the issue of GBV committed against Afro-Colombians in the conflict context.  

II. Who is MADRE?

MADRE is a non-profit international feminist human rights and humanitarian organization based in New York that supports grassroots women's organizations around the world in contexts of war, disaster and their aftermath. It helps women meet urgent needs, build safer and healthier communities, and advocate for lasting change.

III. Job Requirements

  • Meet with MADRE and PCN’s women’s advocates to prepare the public relations campaign for the Community Hearing. 
  • Organize a press conference to disseminate the findings and key messages of the Community Hearing. 
  • Produce a press release and conduct media outreach to promote coverage of the Community Hearing and its key messages and findings in Colombian and key international press. 
  • Ensure widespread dissemination of the key messages and findings of the Community Hearings through traditional and social media utilizing audio, visual and written materials produced. 
  • In collaboration with MADRE and PCN advocates, the public relations consultant will ensure consent on the part any individuals participating in the press conference or media interviews.
  • Ensure that outreach activities conducting take appropriate precautions to prevent the spread of COVID-19 by occurring virtually or observing masking and/or social distancing.
  • Produce a final brief report on activities conducted and results achieved.  

IV. Public Relations Consultant Qualifications

  • Fluency in both Spanish and English.
  • Demonstrated experience with and commitment to social justice, including racial and gender justice movements.
  • Demonstrated successful public relations experience in Colombia and international media spaces. 
  • Capability for preserving individuals’ anonymity.
  • Demonstrated sensitivity towards survivors of SGBV.
  • Ability to travel within Colombia to carry out program activities if necessary and safe to do so. 
  • Ability to produce and present a final report on activities conducted and results achieved. 

V. Application & Project Timeline Details – 

Please submit a CV and brief description of your approach (maximum 2 pages). 

Deadline for Submission of CVs* …………………………………….March 5, 2021 

Anticipated Deadlines for Deliverables: 

Attendance at Community Hearing (in person or via Skype/Zoom)……………..………………………...……………….…April 19, 2021

Produce and distribute two press releases……………………………..April, 2021

Organize press conference ………………….………………………...….. April 2021

Conduct social media press outreach ……………………………………………April 2021

Final report on activities and results………………………………..…..May 31, 2021

VII. Budget Details 

In your proposal, please explain your hourly rate or fixed rate estimate. 

Submit your proposal to: advocacyapplications@madre.org with the subject headline “Public Relations Consultant” no later than March 5, 2021

* Note that proposals will be reviewed on a rolling basis.